What’s the best way to get travel advisors excited about a product? Invite them to experience it for themselves.
That’s exactly what Hola Sun Holidays and OWG airline did Wednesday (July 27) as they hosted 135 industry pros (mostly travel advisors) at the Signature North Lounge at Toronto Pearson International Airport for a day of live Cuban music, hotel updates, prizes and time in the air aboard one of OWG’s slick Boeing 737-800s.
The land-and-sky event was held to “make some noise about Cuba,” said Sabrena Dayle, sales and marketing coordinator at Hola Sun, and showcase OWG’s onboard experience with a quick flight from Toronto to London, ON, and back.
announced an exclusive partnership with OWG, a Quebec-based airline that ambitiously launched that same month at the height of the COVID-19 pandemic.
Hola Sun Holidays (“Caribe Sol” in Quebec) specializes in vacation packages from Canada to Cuba and, in July 2020, the tour operator
From left (of Hola Sun Holidays): Hugo Rocha, sales director; Sabrena Dayle, sales & marketing coordinator. (Pax Global Media)
OWG, a division of Nolinor Aviation, stands for “Off We Go,” and despite pandemic-related setbacks in 2020, the airline eventually got off the ground, launching service to select Cuban destination on board a modernized fleet of Boeing 737-400s.
(A 189-seat 737-800, previously owned by Frank DeMarinis, CEO of H.I.S-Red Label Vacations Inc. was later added to the fleet).
For Hola Sun Holidays, which previously leaned on Cubana Airlines, Air Transat and now-defunct CanJet for air, the alliance with OWG plays a pivotal role in the company’s post-pandemic plan.
The Hola Sun team greets travel advisors at Toronto Pearson. (Pax Global Media)
“It gives us the flexibility to offer our own added value and service and different destinations,” Hugo Rocha, sales director at Hola Sun Holidays, told PAX. “For us, it’s important to have a partner that allows us to control our own air operation.”
OWG currently flies to Cayo Coco, Varadero, Cayo Santa Maria and Holguín from Toronto and Montreal, totalling four flights a week, and Hola Sun will expand to two, maybe three new destinations this winter, Rocha said.
Hola Sun Holidays and OWG formed a partnership in July 2020. (Pax Global Media)
The airline’s summer service began June 30, “and we saw full planes in July,” Rocha said, noting the increase in demand for four and five-star hotels. “August is also looking really good.”
After more than two years of COVID-related challenges, “travel is picking up in Cuba,” he said, noting the country’s rapid response to controlling COVID-19 case counts.
“We’re looking forward to this winter. We’re confident our air operation will be successful,” Rocha said.
Complimentary onboard meals
The big sell with OWG is that passengers receive a free onboard meal, which is something “travel agents are really excited about” for their clients, Dayle told PAX.
The meals are prepared fresh (they’re not frozen) and the options change with each south and northbound route so passengers aren’t stuck eating the same thing.
It’s a good selection too that includes vegetarian and gluten-free options.
From left: Pad Thai with tempeh; BBQ chicken and potatoes. (Pax Global Media)
There’s items like mac and cheese, BBQ chicken and potatoes, Pad Thai with tempeh and tortellini with bacon. And all the meals come with salad and a dee-lish chocolate brownie.
But seeing is believing, which is why OWG, for lunch yesterday, prior to takeoff, served up their entire onboard menu, allowing travel advisors to taste it for themselves.
Afterwards, Hola Sun shared an update on new hotel openings (and popular favourites) in Cuba.
New properties to look out for include Grand Sirenis Cayo Santa Maria, Iberostar Esmeralda in Cayo Cruz, Grand Aston Cayo Paredon Beach Resort (Cayo Paredon is currently seeing a boom in development), Melia Trinidad Peninsula, Gran Muthu Almirante in Guardalavaca-Holguín and Hotel Tesoro del Atlantico in Holguín.
Agents gather in the Signature North Lounge at Toronto Pearson International Airport. (Pax Global Media)
Time for takeoff
Then it was off to the tarmac to board OWG’s Boeing 737-800, which lifted attendees high above the clouds to London, ON, without landing, before circling back to Toronto.
The 45-minute flight, which included cups of bubbly, was an immersive experience for travel advisors, some of whom were heard lauding the aircraft’s generous legroom.
On board OWG’s Boeing 737-800. (Pax Global Media)
Rocha said the feedback Hola Sun has so far received about OWG has “been positive.”
“Being a small airline, they’re very customer service orientated,” Rocha told PAX.
It was later revealed that OWG has maintained one of the best on-time records at Toronto Pearson airport (which is pretty impressive when you consider all the malarkey that’s happening with air travel these days).
Travel advisors enjoy the OWG experience. (Pax Global Media)
Travel advisors disembark OWG’s Boeing 737-800. (Pax Global Media)
Cuba is ready
Spotted in the mix yesterday was Lessner Gomez, director of the Cuba Tourist Board in Toronto, who noted Cuba’s high COVID-19 vaccination rate.
“We have more than 90 per cent of people fully vaccinated and 85 per cent have received a booster. Cuba is very safe for tourism,” Gomez told PAX.
Lessner Gomez, director of the Cuba Tourist Board in Toronto. (Pax Global Media)
Cuba saw 1.1 million Canadian visitors in 2019, and with air service between Canada and Cuba ramping up, Gomez said it’s “going to be a really nice winter.”
Cuba’s Minister of Tourism Juan Carlos Garcia Granda was actually in Toronto and Montreal in June to launch Cuba’s new “Única” campaign, which highlights the country’s cultural assets, and said the goal for Cuba was to welcome 2.5 million total visitors in 2022.
Gomez, praising Hola Sun’s partnership with OWG, said Cuba is ready for clients and urged travel advisors to contact the tourist board if they need anything.
“We love Canadians,” he said. “Cuba is safe and stronger than ever.”
OWG flies to Cayo Coco, Varadero, Cayo Santa Maria and Holguín from Toronto and Montreal. (Pax Global Media)
OWG-Hola Sun’s summer schedule for Cuba is as follows:
One weekly direct flight from Toronto and one weekly flight from Montreal (same departure day):
Thursday departure: Holguin, serving destinations in eastern Cuba: Holguin area and Santiago de Cuba
Friday departure: Santa Clara, serving destinations in central Cuba: Cayo Santa Maria, Cienfuegos and Trinidad
Saturday departure: Varadero, serving the most popular destination in Cuba, Varadero and also the capital city, Havana
Sunday departure: Cayo Coco, serving the northern keys of the Cuba, such as Cayo Coco, Cayo Guillermo, Cayo Cruz and the newest tourist destination Cayo Paredon, plus Santa Lucia beach in Camaguey.